Echinacea purpurea.
 
A North American native wildflower turned ornamental star, Purple Coneflower adorns gardens with bold, lavender-to-rose petals and a distinctive conical center. Celebrated for its pollinator-friendly blooms, this resilient perennial also has a storied history in traditional herbal practices. With minimal fuss and long-lasting color, Purple Coneflower brings a touch of prairie charm to cottage gardens, pollinator plots, and perennial borders alike.
 
Indigenous peoples of the Great Plains valued Echinacea for various traditional uses. Early European settlers soon noted its medicinal reputation and ornamental beauty.  By the late 19th century, Purple Coneflower seed began appearing in North American seed catalogs, thanks to growing fascination with “prairie natives.” Gardeners quickly fell in love with its hardy nature and distinctive blooms, cementing its place in ornamental horticulture.
 
Plant in full sun and allow the seed heads to remain after flowering—finches and other birds adore the dried cones for a winter snack.
 
Sometimes, a 2-4 week stratification can help but is not always needed.
 
~1/8-1/4tsp seeds minimum per packet. 72% Germ 01/25.